Law Practice Tips

PC's, smartphones, and tablets enable users to add images like emojis and emoticons to their messaging. Users started putting these images into personal messaging during the 1980's  and usage soon spread to business writing.  Despite the popularity of emojis and emoticons, exclamation points remain an important element in writing. Exclamation points can express emphasis, emotion, and excitement. They are less distracting than images. Below is a checklist of things to consider when deciding whether to use exclamation points in emails, papers, pleadings, posts, and texts. For further study, read the articles and books that follow the checklist. Checklist Acceptability - exclamation points are more universally acceptable than emoticons and emojis, but usually not appropriate for pleadings. Audience - consider demographics (age, profession, etc.) when deciding whether to use emojis, emoticons, or exclamation points. Frequency - consider using powerful words to avoid the need for e...

Marketing activities are essential activity for a successful firm. Start by selecting low-cost activities like attending luncheons and handing out business cards. Measure results to focus on activities that bring more cases. See below for a list of marketing alternatives and resources for implementing them.    Activities Adopt slogan Distribute business cards Email Marketing Messages Give gifts Improve websites Issue press releases Offer checkups Maintain Firm Websites Mail Postcards Make speeches Participate in Online Communities Planning for Marketing Request Feedback Send pamphlets Staying Social Update directories Use social media Write articles Articles Action Plans for Law Firm Marketing Broadening Your Client Base Cost Effective Marketing Techniques Comprehensive Marketung Plan Creative Marketing Strategies Daily Marketing Activities Email Marketing Future of Marketing by Lawyers Getting New Clients Guide to Marketing Activities Managing Client Relationships Market...

Below are strategies for getting workers back to the office and resources for implementing them.  Strategies   Amenities - offer amenities like snacks, meals, social events, and upgraded workspaces. Apps  - alert employees to apps for for ordering meals, scheduling meetings, and communicating Fitness  - provide time and space for exercise during the workday Flexibility - accommodate  those with medical or personal needs by allowing them to continue working remotely. Makeover - upgrade offices by adding a lounge area, exercise equipment, and outdoor space Health - protect health by improving air quality and providing anti-microbial office supplies Policies - adopt  policies to allow remote working a few days a week. Articles Air Quality at Work (NY Times, Sep. 13, 2021) Bosses Want Workers Back (Washington Post, Aug. 31, 2022) Dispensing With Masks (Fortune, Aug. 31, 2022). Encouraging Workers to Return (ABA Journal, Oct. 26, 2021) Enticing Workers B...

Many Americans are choosing not to answer their phones because of a deluge of robo and spam calls. Legislation has been adopted to stop the unwanted calls, but the problem is likely to continue. Below are strategies to block unwanted calls and articles with additional tips.  Strategies Apps - use an app like Hiya or NoMoRobo to block robocalls Complaining - submit a complaint to the FCC or FTC  Do Not Disturb - send calls to voicemail  Notifications - turn off notifications on smartphones to stop alerts from texts and calls Privacy  - keep your phone number confidential and/or use a second number Registering - register your phone number with the National Do Not Call Registry Screening - use settings to silence unknown callers and send them to voicemail, or hire an answering service to screen incoming calls Setting  - use smartphone settings to silence unknown callers, block unwanted calls and stop spam texts  Voicemail  - use Live Voicemail to Scr...

Below are tips for writing law firm press releases and links to samples from solo and small firm websites. An occasional press release can raise your firm's visibility and improve its online reputation. They are an inexpensive and effective marketing tactic for solos and small firms. Publish press releases at your firm website and submit them them to bar associations and editors of local newspapers and magazines. Also consider contacting editors to offer articles on topics in your practice areas. For more tips, see articles about the  art of press releases , building a press page ,  distribution services , emailing clients ,  getting into papers ,  importance of press releases,   managing public relations ,   publishing online , and  writing style ,  Also see books for lawyers about  Public Relations  and  Working with Reporters .  Tips Start with a sentence that has lists the city, state, month, day and year  Follow the f...

Below is a list of current trends in the legal profession. Keep your firm ahead of the competition by adopting them early. Learn more about the trends by reading the articles and books appended at the end of this post. Trends  Artificial Intelligence - gradual adoption of AI for drafting, litigation, marketing and research Cloud Computing - growing use of cloud for collaborating, saving and signing documents Cybersecurity - rising use of authenticator apps, encryption, and training Office Space - spread of unassigned seating to accommodate hybrid workers and reduce rent Payment - increasing acceptance of credit cards and other electronic payment alternatives Remote Work - remote working continuing at least two each week Schedule - hybrid work schedules with 2 or 3 days in office and remainder at home Signature - increasing use of e-signing with Adobe Sign, DocuSign and Microsoft Teams Team Building - greater emphasis on online engagement to keep lawyers connected  Training - c...

Firms use slogans (sometimes called taglines) to make themselves more memorable. Slogans are usually limited to a few words and describe unique features of the firm. They can be prominently displayed on websites, business cards, and stationery. When choosing or changing a slogan, use words that are timeless and easy to remember. Consider using a logo with the slogan to stand out like the Black Knight on the business card used by  Palladin , the lead character of the 1950’s TV Western. For more tips, read articles about building a brand ,  designing a logo ,  selecting a slogan ,  ethical considerations , taglines vs slogans , and using them in email . For inspiration, see taglines adopted by famous corporations  and  large law firms . Also see the following examples from websites of solos and small firms.    Sample Taglines Bridge From Big Firm Experience  (Silverberg Zalantis, Tarrytown, NY) Cardoso Cares  (Cardoso Law, Pensac...

Small firms and solos can enjoy many benefits from management software, including client satisfaction, cost reduction, data protection, and information sharing. Monthly subscription fees range from about $40 to $100 per user. The software can manage billing, payments, calendars, cases, communications, conflicts, and documents. Select software that is easy to use and flexible to fit your needs. Look for features like cloud storage, paperless processing, online payment, and smartphone accessibility.  Read reviews to assess quality, scalability, support, and training.  Check your bar association for member discounts and preferred providers.  Use the resources listed below to select a vendor, implement software, and train staff.  Articles Accounting Software Benefits of Business Software Best Apps and Websites for AI Choosing and Using Law Firm Software Client Relationship Software  Digitally Transforming Yourself Questions to Ask Selection Criteria Solo and Small F...

Electronic delivery speeds the delivery of documents whether filing, collaborating, sharing,  or seeking signatures.  Assure timely and secure delivery by checking addresses and using encryption. Consider alternatives that work best for you, your clients, and co-counsel. Consider the electronic delivery alternatives listed below. Read the see resources listed below for additional tips and a list of providers for client portals.  Alternatives Client Portal - secure, but requires practice management software Cloud - convenient for collaborating and getting signatures E-mail - instantaneous, but security risks Fax - quick and secure, but requires hardware Articles Alternatives to Attachments Client Portals Digitally Signing Documents Email Security Ethical Guidelines Keeping Communications Confidential Protecting Documents with Encryption ,  Passwords, and Portals   Using Email to Communicate with Clients Securing Your Communications Sending Paper Documents Staying...

A majority of solo and small firms have integrated AI into their practice. Artificial intelligence and data analytics are powerful tools for automating repetitive tasks, crunching data, competing for clients, drafting documents, and generating ideas.  They can assist with analyzing, litigating, marketing, researching, summarizing, and writing.  Consult the practice management service of your state bar association for help implementing these tools. Contact legal technology vendors to learn the benefits cost of their products. For self-study, see the articles, books, and software listed below. Articles AI Tools for Lawyers , Emerj Blog, 2/1/2022. Automating and Creating with AI , Wall Street Journal, Feb. 20, 2023. Benefits of Artificial Intelligence , ABA News, July 2017. Best AI Apps and Websites , Wall Street Journal, 6/19/2024. Building AI into Law School Curriculums , Guardian, 7/13/2017. Changing the Legal Profession with AI , Business Law Today, 2/21/2022. Chatbots for La...