Creating a Sign-up Page


Sign-up pages are an important part of law firm websites. They enable clients to stay engaged by receiving alerts, newsletters, and other resources.  By engaging clients, firms encourage repeat business and referrals. Below are tips for creating a sign-up page and links to samples. For more information, see articles about engagement, marketing, newsletters, podcasts, and webinars.

Tips
Access - include a link to the subscription page in the website directory and footer.
Archive - create an archive of past issues.
Compliance - require confirmation to comply with privacy regulations.
Design - require only essential information (e.g. name and email address). 
Header - explain benefit of sign up in header (e.g. keeping up to date on legal trends).
Landing - create a standalone URL and include it in bios, email signatures, social media, etc.
Sample - include preview of a sample publication to see before subscribing.

Sample Sign-Ups

e-Alerts
Lindabury Law Firm (corporate, New York)

Newsletters
Moll Law Firm (injury law, Chicago)
Phancao & Shaeffer (elder law, Los Angeles)
Blair Law Firm (general practice, Brentwood, TN)

Podcasts
Lenzo & Reis (employment law, Morristown, NJ)
Hollis, Wright (injury and medical malpractice, Birmingham, AL)

Publications
Lindabury Law Firm (corporate, New York)
Health Law Partnhers, P.C. (healthcare, New York)
D'Orazio Law Firm (collection and commercial, New York)




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