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Marketing with Surveys

Client surveys let your clients know that you care. Surveys can be used to  evaluate satisfaction with services and determine additional needs. They can be  conducted  at the end of an engagement or distributed annually. Conduct the survey by phone, send by mail,  or create a survey page at your website. Design your questionnaire using a template from Google, Microsoft, or Survey Monkey. Provide an incentive for completion and assure responders that their replies will be kept confidential. For more tips see below for a checklist, articles, books, and samples. .   Checklist Amount of time devoted to client Communication and Office Technology Fairness of Fees Friendliness of staff Handling of inquiries Information on invoices Office location and furnishings Promptness of service Quality of legal advice Articles Asking Questions Benefitting from Surveys Building Reputations Client Feedback Programs Collecting Data Creating Online Surveys Handling An...

Improving Morale

Returning to the office can improve collaboration, productivity, and work/life balance.  However, many lawyers have delayed returning  due to f amily  situations,  health issues, or personal preferences.  Law firms can accelerating the return by allowing flexibility and promoting  health and well-being . Following are additional tips and resources for lure lawyers back to offices. Communication . K eep  lawyers connected  and inform ed  about office planning using conferencing, emails, and memos.      Environment . Improve  working conditions by  reconfiguring workspaces, add ing   touchless options ,  and modernizing  décor .  Create a welcoming e nvironment that makes people feel comfortable and relaxed.      Flexibility .  Allow  lawyers and staff to work remotely  for  a few days  per  week.  Give lawyers and staff the ability to  select ...

Writing a Bio

Well-written biographical information can attract clients, enhance reputations, get jobs, and recruit staff. Biographies tell a narrative story that promote you and your firm. They are used in directory listings, business proposals, firm websites, and social media profiles. They give prospects a reason for consulting you.  Use the tips and resources below to help write a new biography or update an old one.   Ask an associate or marketing professional to proofread your bio and suggest improvements.  Mark your calendar with an annual reminder to update your directory listings, social media profile, and website bio.   Tips Audience - adversaries, clients, judges, prospects, and recruits Awards - mention awards and accomplishments Contact - include contact information and a link for submitting inquiries Content  - provide credentials, history, personal interests, and practice areas  Graphics - insert a professional quality photograph and use bulleted lists...

Growing Firms Faster

The Pandemic has caused firms to evaluate their clients, offices, and staffing. Take time to review your firm's situation and adopt strategies for the future. See below for a list of strategies for firm building and resources for implementing them. Checklist Analyze  - use data to assure informed decision making   Assess  - determine and address client needs Automate  - optimize the use of technology Create  - adopt a firm credo and put it into action  Collaborate - encourage teamwork  Compensation - keep compensation competitive Expand  - use alliances, retainers, and unbundling Lead - take  leadership positions in bar, civic, and religious organizations Progress  - stay current on trends in the law and the legal profession Retention - keep lawyers and clients happy to avoid departures  Articles Alternative Billing Future Proofing Law Firms  How Lawyers Can Stay Competitive Retainers for Steady Income Subscription-Based...

Sending Client Reminders

Follow-up reminders help avoid missed appointments, build networks, complete tasks, and request reviews. Avoiding overwhelming clients, co-counsel, and opposing counsel by using the following tips. Get additional tips from the articles and books listed below. Tips Content - limit to a few sentences and ask for reply to confirm receipt. Follow-up - call if no response (don't rely on leaving voicemail or email). Frequency - send one reminder to avoid annoyance and spam filters. Method - use email, letter, phone, or text depending on the preference of recipient. Purpose - send reminders for meetings, deadlines, tasks, and payments. Subject - use a short subject like "Reminder - Appointment". Articles Appointment Apps   Building a Network Communication Guide for Lawyers Email Etiquette Sending Reminders Writing Follow-ups  Text Messaging Books Business Email Etiquette for Lawyers Lawyer's Guide to Email Model Business Communications Samples Appointment Confirmation Bu...

Planning Law Careers

Many lawyers pursue careers with corporate law departments, law firms, government agencies, and nonprofit organizations. Others chose to start a new firm as a solo or with other lawyers. The new firm path is best for lawyers with entrepreneurial spirit, financial support, and organizational skills. Below are tips for writing a business plan to use as a blueprint for growing legal careers and law firms. For further study, see the links to articles, books, forms, and websites. Tips Assessment - assess entrepreneurial spirit and legal skills to determine readiness. Contents - describe the practice, competitive factors, finances, and marketing plans. Costs - determine the cost of equipment, offices, supplies, and staffing. Focus - select practice areas and geographic locations that will be the focus of the firm. Office - Decide whether to office at home, an office building, or shared office space. Research - study competitive factors, costs, fee schedules, skills, and prospective cl...

Writing Website Disclaimers

Continually review your law firm website to keep it current and comply with evolving ethical requirements. Avoid ethical complaints by using  a short disclaimer at the bottom of each page with a link to a detailed Disclaimer Page.  Add a Policy Page to comply with laws governing privacy. For more information, see the resources listed below and  consult your state bar association.  Articles ABA Modernizes Marketing Rules Best Practices for Privacy Policies Disclaimers for Firm Blogs and Websites Ethical Guide to Lawyer Marketing Ethical Guidelines for Websites Guide to Website Design Overview of Online Ethics for Lawyers   Books Ethics and Technology Legal Ethics and Social Media Marketing on the Internet   Forms Jennifer Ellis Blog Louisiana Legal Ethics Blog Samples Disclaimers Cardone Firm (New Orleans) - personal Injury Lubiner, Schmidt & Palumbo (Newark) - criminal immigration and traffic Mehr, Fairbanks & Peterseon (Lexington) - disability...

Protecting Client Confidences

Cybersecurity, ethics, and technology  are constantly evolving.   Review your current practices to protect client confidences and comply with ethical rules. Below is a checklist of practices to consider and articles and books for implementing them. Checklist Accounts - Use separate accounts for personal and work (i.e. email, banking and social media, etc.) Backups - Backup client files, correspondence, and other records Conversations - Do not discuss sensitive information near others or smart speakers Emergencies - Exchange landline and cell numbers with co-workers for emergency contact Encryption - Encrypt devices and drives to protect against data theft Erasure - Turn on settings that allow remote erasing when devices are   lost or stolen Locks - Use a locked room or file cabinet to secure paper documents Messages - Use secured messaging or encryption to protect emails and documents Networks - Use secure Wi-Fi network instead of public networks Passwords - Use a ...

Lawyering with Dementia

Mental sharpness can decline with age and sometimes be a sign of dementia. C onsult the following resources if you notice a colleague in mental decline or to prepare for the possibility that you might lose mental acuity before you retire.   Articles Detecting and Preventing Dementia Knowing When to Quit Law Firm Succession Planning: A Guide Lawyering with Dementia Raising Awareness of Alzheimer's Impairment in the Law Preparing for Mental Decline Reducing the Risk of Dementia Warning Signs of Dementia Wellness Guide for Senior Lawyers and Their Families, Friends, and Colleagues Books Passing the Torch Without Getting Burned Planning Ahead Guide Senior Lawyer Guidebook The Lawyer's Retirement Planning Guide Checklists Actions After an Alzheimer's Diagnosis Closing a Law Practice Law Practice Audit Warning Signs of Dementia Websites Lawyer Assistance Programs Succession Planning Alzheimer's Resources

Writing Gender Neutral

In the late 1900's, writers began using  gender inclusive language to make women part of the narrative.  For example, using "he or she" as a pronoun instead of only using "she".  In the 2000's, gender neutrality was extended to using pronouns like "they" to be considerate of people whose genders are neither male or female. Gender neutral writing has been adopted in journalistic and academic writing.  It is also  relevant to business and  legal writing.  Below are tips for gender neutral writing and resources for using it in briefs, contracts, corrrspondence, and other documents..  Tips Pluralize the noun and use they as pronoun Repeat a noun instead of using a pronoun Use they as a singular pronoun Articles Adding Gender Neutral Pronouns to Email Signatures  (WiseStamp Blog) Avoiding Sexist Language in Legal Writing  (University of Denver) Do's Don'ts and Maybes of Legal Writing (NYSBA) Gender Free Legal Writing  (British Columbia ...