Monitoring Marketing Trends

Marketing by lawyers is continuing to evolve. Below are current usage rates mentioned in the ABA's 2023 Profile of the Legal Profession. And further below are links to articles with marketing tips and resources.

MARKETING METHODS USED BY LAWYERS 

Social Media Used
LinkedIn - 96%
Facebook - 31%
Twitter - 20%
Martindale - 18%
Instagram - 13%

Marketing Tools Used
Event sponsorships - 44%
Email marketing - 40%
Blogging - 37%
Printed materials - 24%
Direct mail - 11%
Directory listings - 9%
Advertising - 9%

MARKETING RESOURCES

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